AGROTRADE, YOUR GATEWAY TO ALBANIAN AGRICULTURAL PRODUCTS
Individual farming has a long tradition in Albania. With a surface area of 28,748 km2, the country boasts about 380,000 farms, making agriculture one of the most important sectors in the economy. The favorable terrain and climate conditions allow for the growing of a wide array of quality organic produce, such as olives, wheat, apples, potatoes, figs, aromatic plants, etc.
However, the small size of the average farm, low international visibility, and a general lack of knowledge on trade barriers, regulations and export-import requirements have channeled local farmers to serving only the Albanian market. On the other hand, low information on real market prices and major sector informalities have led potential international buyers to shy away from the Albanian agricultural market.
The Agrotrade E-Commerce Platform fills in this void and reduces the existing informational asymmetries by (a) offering local and international retailers access to a pool of verified Albanian wholesalers and large capacities of agricultural produce at competitive prices, and (b) facilitating local agribusinesses’ reach of new markets and increase in sales.